Visitors to LEGOLAND Windsor Resort can now earn LEGO Insiders points on purchases made from select locations within the attraction.
For many years, LEGOLAND attractions were operated by Merlin Entertainment, before the company was purchased by the LEGO Group’s owner KIRKBI for $7.5 billion in 2019. However, both LEGOLAND stores and LEGO retail stores have continued to operate separately, often offering different promotions, incentives and exclusive sets to customers.
That’s about to change though, according to a report from Brickset, which states that visitors to LEGOLAND Windsor Resort (home of the world's tallest minifigure) can now start earning LEGO Insiders points on their purchases while at the attraction, assuming they’ve signed up to the free membership scheme in advance that is.
The news comes following a test last year in the US, with shoppers at the American Dream LEGOLAND Discovery Center store able to earn and redeem points via the LEGO VIP Program as it was previously known. The trial was limited to just the New Jersey store, but seems to have been the pilot for the roll out of the new LEGOLAND Windsor Resort promotion.
Visitors to the UK attraction can earn LEGO Insiders points on purchases they make at the LEGO Store, International School Campus Shop, Hotel Shop and LEGO NINJAGO Store. It’s not yet known if the LEGO Insiders promotion will eventually be rolled out to even more LEGOLAND resorts worldwide, but we’ll keep you posted.
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