LEGO x Crocs partnership announced, starting with the Brick Clog

The LEGO Group has teamed up with Crocs in a multi-year partnership, kicking off with the Brick Clog and its minifigure.

The first product in this new partnership is the Brick Clog, with multiple more products promised in 2026 and beyond. The shoe is designed to look like a LEGO brick, with square toes instead of Crocs' usual curved shape. Retailing for a staggering £199.99 in the UK, $199.99 in the US, and €199.99 in Europe, the Brick Clog will be available globally from February 16 via the Crocs and LEGO official stores.

Each collectible oversized pair of the new shoe features four 'studs', each stamped with the LEGO Group's logo like the actual bricks. There's also a minifigure included, kitted out with four pairs of its own tiny Crocs shoes – although those Crocs are really just 1x1 and 1x2 plates that look like shoes, rather than new moulded elements.

“The LEGO Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit,” said Carly Gomez, Chief Marketing Officer at Crocs. “We are both brands that pride ourselves in being built different, in celebrating self-expression and in fueling creativity. I can’t wait for our fans to see what we’re creating together – we’ve truly broken the mold in a way that we never have before.”

The future drops will include a number of Jibbitz charms, used to decorate existing Crocs shoes, as well as a more vague promise of products to suit both children and adults and in-store experiences in select locations. The next product release will be in the spring.

“The LEGO Group and Crocs have come together to celebrate people’s bold and unapologetic creativity,” said Satwik Saraswati, Head of Licensing & Extended Line Design & Partnerships at the LEGO Group. “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities. We cannot wait for the rest of the world to join us and build together with us.”

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