Brick Fanatics was invited onto BBC Radio Ulster to talk all things LEGO and Formula 1 after the life-sized F1 cars took to the track at the Miami Grand Prix.
We've been covering all the latest LEGO Formula 1 news and you'll have found it hard to miss the Miami Grand Prix Drivers Parade, where all 20 Formula 1 drivers took to the track in life-sized LEGO F1 cars. Built with nearly 400,000 bricks each, the fun the drivers had was contagious and has taken the internet by storm.
I joined BBC Radio Ulster's Connor Phillips to chat about how this came about, how the LEGO cars were made, and what this means for the LEGO x Formula 1 partnership. Capturing the attention of those outside of the respective worlds of Formula 1 and LEGO highlights just how far partnerships like these ones can go. Here's to many more marketing stunts of the like, so we can keep seeing more and more wild LEGO-themed events!
Hear what I had to say by clicking this link and catching up on Connor Phillips's show. My segment began at 15:28.
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